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By Marco Santello

Advertising and Multilingual Repertoires explores advertisements from the viewpoint of multilingual audiences. Santello introduces the most important linguistic strategies fascinated with advertisements discourse, and analyses the connection among the linguistic repertoires of audiences and language use in advertising.

This book:

  • Showcases the newest developments in linguistic examine as utilized to the examine of ads and multilingualism, adopting an method that makes a speciality of linguistic resources;

  • Examines how ads utilize language(s), together with Italian and using English as a overseas language, with the intention to allure consciousness and convince their audience;

  • Familiarises readers with reaction mechanisms that bilinguals and multilinguals adventure whilst uncovered to ads in numerous languages;

  • Demonstrates either qualitative and quantitative methods to discovering the intersections among language and marketing.

Advertising and Multilingual Repertoires is key studying for postgraduate scholars and researchers within the box of language and advertising.

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