Download A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod PDF

By Rushil Ranchod

This publication presents a very new and clean approach of realizing the ANC, through taking a look at the best way the supplier has advertised itself and outfitted up a particular model. the worry here's no longer quite a bit with politics as with exposure, advertising and propaganda – that's, with recommendations of political persuasion.

In seven chapters we persist with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising has loved a crucial importance in the ANC for a long time. by utilizing formerly untapped assets, he offers us with vital insights into the tactic and decision-making means of the ANC at severe stages of its life, correct as much as the election crusade of 2009 and the Mangaung conference.

The e-book demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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